Jan 2016

A Mid-Market Transformation

by Admin

Transforming the abandoned Strand Theater into a stunning stage for San Francisco’s American Conservatory Theater demanded all the elements of great drama: creativity, honesty, passion, risk.  Lighting design performed multiple roles, from public engagement to the enhancement of modern architectural forms inside a century-old shell.  Challenged by structural and historical constraints, the pressures of a high-profile project, and a nonprofit budget of only $8 per square foot, the lighting team scrutinized and perfected each fixture over three years.  The resulting solution champions integrity and transparency over concealment and artifice, celebrating The Strand’s gritty past and its bold future.

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